Conversion reporting
Cardflo's conversion reporting provides detailed insights into payment performance, allowing merchants to understand where transactions succeed or fail. By analysing key metrics such as approval rates, decline reasons, and payment method performance, businesses can identify bottlenecks, optimise their payment strategy, and recover lost revenue. This data-driven approach supports continuous improvement across the payment lifecycle.
What you get.
- Monitor approval and decline rates across all acquirers and MIDs.
- Analyse decline reasons to identify and address underlying issues.
- Track conversion rates by payment method, geography, and device.
- Identify optimal routing strategies based on historical performance.
- Generate custom reports to focus on specific business metrics.
- Access real-time and historical data for performance trend analysis.
Common questions.
What is conversion reporting in the context of payments?
Conversion reporting provides analytics on the success rate of payment transactions. It tracks key metrics like approval rates, decline codes, and payment method performance, allowing merchants to understand why transactions succeed or fail and identify areas for optimisation.
How can I use conversion reporting to improve my payment strategy?
By analysing conversion reports, you can identify underperforming acquirers, common decline reasons, or payment methods with low success rates. This data enables you to adjust routing rules, refine fraud settings, or explore alternative payment options to improve overall payment success.
Does Cardflo's reporting show decline reasons?
Yes, Cardflo's conversion reporting provides detailed insights into decline reasons. Understanding these specific codes helps merchants diagnose issues such as insufficient funds, incorrect card details, or issuer rejections, enabling targeted actions to mitigate future declines and improve approvals.
Related features.
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